Google Search Console (formerly called Webmaster Device) is definitely the mom of all Search engine optimization tools. The main reason I say It's because GSC tracks every thing that your website is dealing with while in the qualifications. From toxic backlinks to search term ranking, GSC tracks all of it. https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885