Move 1 - Determine what you need your advertising campaign to perform in your case and your company: enhance Web-site visits, market a reduction or sale, or get additional messages. The trick to KPIs should be to deal with the metrics that make any difference. Avoid Vainness metrics for example https://socialrus.com/story18468142/how-%CE%B5%CF%84%CE%B1%CE%B9%CF%81%CE%B5%CE%B9%CE%B1-digital-marketing-can-save-you-time-stress-and-money