In the concept of digital advertising, understanding key metrics is important to measure success and optimize ad revenue. One with the most frequently used metrics for publishers, advertisers, and marketers alike is how to calculate ecpm. eCPM serves as a standard metric to judge the profitability and satisfaction of ads, https://martin-mccarthy-6.blogbright.net/ecpm-what-it-is-and-why-it-matters-in-digital-advertising