Tea did not turn into a mass consume there until the 1950s when the India Tea Board, confronted with a surplus of low-quality tea, released an promotion marketing campaign to popularize it in the north, the place the drink of option was milk. ^ Mair & Hoh 2009, p. 214. https://ice32086.wikitidings.com/5680006/how_much_you_need_to_expect_you_ll_pay_for_a_good_tea