When Does a CRM Make Sense: And When Is It Overkill? A CRM makes sense when a real estate business has reached a certain level of complexity. This usually includes larger teams, multiple projects, high enquiry volumes, and the need for detailed reporting and performance management. CRMs are effective when: There are multiple sales agents Leads need to be distributed and moni... https://www.brantfordindia.com/blog-detail/real-estate-crm-vs-lead-management